Directions
- Make at least 2 sentences respectively of the following vocabularies.
- The assigment must be done in group which you have made.
- The assignment will be submitted at the time of attending the lecture next week.
Advertising
1 ad.
abbr. advertisement - advert
abbr.
2 advertisement n. item of publicity for a product or service,
in magazine, on TV etc
3 advertising agency n.
company specialising in producing and placing advertisements for clients
4 AIDA
abbr. Attention, Interest,
Desire, Action -the objective of most advertisements
5 benefit
n. advantage of a product or service, usually derived from its
features
6. billboard (US), n.signboard, usually outdoors, for
advertising posters; hoarding (UK)
7. circulation n.average
number of copies of a magazine sold in a particular period
8. classified ads n.small advertisements in magazine or
newspaper categorised by subject
9. commercial
n.paid advertisement on radio or TV
10. coupon
n.part of a printed
advertisement used for ordering goods, samples etc
11. double-page spread n.
advertisement printed across 2 pages in a magazine or newspaper
12. eye-catcher (US) n.something that especially attracts one’s attention - eye-catching
adj.
13 features n.special
characteristics of a product, usually leading to certain benefits
14 hoarding (UK) n.signboard, usually outdoors, for advertising posters; billboard
(US)
15 poster
n.large sheet of paper, usually illustrated, used as advertisement
16 prime time
n.hours on radio & TV with largest audience, esp. the evening
hours
17 promote
v.to (try to) increase sales of a product by publicising and
advertising it
18 slot
n. specific time in a broadcasting schedule, when a commercial may
be shown
19 target
n.objective; what one is aiming at - target audience . n.
20 U.S.P.
abbr. Unique Selling
Proposition; what makes a product different from others.
Banking
1 balance
n. the difference between credits and debits in an account
2 bank charges n. money paid to a bank for the bank’s
services etc
3 branch
n. local office or bureau of a bank
4 checkbook (US) n. book containing
detachable checks; chequebook (UK)
5 check (US) n. written order to a bank
to pay the stated sum from one’s account; cheque
(UK)
6 credit
n. money in a bank a/c; sum added to a bank a/c; money lent by a
bank – also v.
7 credit card n.(plastic) card from a bank authorising
the purchasing of goods on credit
8 current account n. bank a/c from which
money may be drawn at any time; checking account (US)
9 debit
n. a sum deducted from a bank account, as for a cheque - also v.
10 deposit account n. bank a/c on which
interest is paid; savings account
(US)
11 fill in (UK) v.to add written information to a document to make it complete; to fill out (US)
12 interest
n. money paid for the use of money lent - interest rate n.
13 loan
n.money lent by a bank etc and that must be repaid with interest -
also v.
14 overdraft
n.deficit in a bank account caused by withdrawing more money than is
paid in
15 pay in
v.[paid, paid] to deposit or put money in to a bank account
16 payee
n.person to whom money is paid
17 paying-in slip n.small document recording money that
you pay in to a bank account
18 standing order n.an instruction to a bank to make
regular payments
19 statement
n.a record of transactions in a bank account
20 withdraw
v.[-drew, -drawn] to take money out of a bank account - withdrawal n.
Money
1 A.T.M.
abbr.Automated Teller Machine; cash
dispenser (UK)
2 banknote
n: a piece of paper money; bill
(US)
3 bill (US) n.a banknote; a piece of paper money
4 black market n. illegal traffic in officially
controlled commodities such as foreign currency
5 bureau de change n. establishment where currencies of
different countries may be exchanged
6 cash
n. 1coins or bank notes (not cheques); 2 actual money paid as
opposed to credit
7 cash dispenser UK n: automatic machine
from which clients of a bank may withdraw money; ATM
8 cashier
n. person dealing with cash transactions in a bank, store etc.
9 coin
n. a piece of metal money
10 currency
n.the money in general use or circulation in any country
11 debt
n. money etc owed by one person to another
12 exchange rate n.the rate at which one currency can be
exchanged for another
13 foreign exchange n: the currency of other countries
14 hard currency n.currency that will probably not fall
in value and is readily accepted
15 invest
v.to put money for profit into business, land etc - investment n.
16 legal tender n:
currency that cannot legally be refused in payment of a debt
17 petty cash (UK) n.a cash fund for small, everyday expenses
18 soft currency n.currency
that will probably fall in value and is not readily accepted
19 speculate
v.(risky) buying of foreign currency, land etc for rapid gain - speculation n.
20 transaction n. a (usually commercial) exchange; a
deal - to transact v.
